Create A Killer Brand Story

By 45/RPM Staff

02.05.2021


As Simon Sinek famously said, "People don't buy what you do; they buy why you do it and what you do simply proves what you believe." This quote summarizes how consumers decide which brands to be loyal to. As humans, we are emotional creatures, and if a company has a message we believe in, plus the product we are looking for, we're pretty much sold. The question is, how do companies find a message that resonates on an emotional level with their customers? That's when branding and marketing agencies step in. Our team asks the tough questions to uncover your "why." We do the in-depth market research and ask the deeper questions to create the strongest message and then position your brand in the best place.

Research Extensively

Understanding your audience is arguably the most important step in a business strategy. No one knows how to solve a problem better than the consumer themselves. And understanding their needs & wants and how to reach them is a critical part of developing your brand and brand narrative at large. Knowing what makes them tick and what drives their buying behavior should be at the core of your brand story and messaging. Too often, there is a disconnect between brands and consumers; user research enables brands to create cohesive products, experiences, and brand narratives that resonate with consumers.

Many companies tend to put a bandaid on their sales problems by focusing externally on paid campaigns or simply pushing out content. Rather than reassessing its core messaging and how that connects and relates to the target audience.

How to Find Your Why: Unearthing The Essence of Your Brand

As you position your company in the right market, it’s essential to dig deep and find your company’s why. Why does your company exist? Why do your employees get up every day to work? What motivates your company to keep on going?

These answers will be the foundation of your core messaging, it's what will resonate with your consumers; it's what will turn them into brand loyalists. Emotions are what really drives the purchasing behavior. Sometimes the answer to these questions will make you have to go back to the drawing board and think more about your company than your product. It's important to start at the beginning- who are we and why are we here, before we ask what product we are making and for whom.

Sometimes we will find that who we are at our core is not what we are saying or vice versa. We can’t tell a story when our inside is not aligned with our outside.

When you discover the “why” for all your company stands for, that’s when the storytelling begins.

Create a Strong Messaging and Positioning Strategy

You've solidified your brand's core value and proposition; the next step is diving deep into your market strategy. Creating your messaging and positioning strategy doesn't happen overnight; it involves more research. That's when agencies like us step in to help create a strong messaging and positioning outline. We work with our clients to fully understand their current market standings and pain points and address the problems with a new strategy.

A strong messaging and positioning strategy includes:

  • Mission & Vision
  • About Us
  • Core Value Propositions
  • About the Services
  • Differentiators
  • Benefits
  • Voice & Tone
  • Brand Attributes
  • Key Messages

All of these take a lot of time and effort to finalize but are essential for results. 45/RPM has the knowledge and experience in developing brands from scratch and also completely rebranding companies.

Let us help you discover your core and create a killer brand, click here.

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