Today more than ever, technology and platforms are constantly evolving. The continuous development of new marketing avenues means that static brands no longer work. Companies need a flexible brand design that gives them the ability to adapt, pivot, and evolve as industries' demands change.
Why it’s important?
Saves you time from having to constantly adapt logos etc. to fit different platforms
Keeps your brand image consistent and recognizable
Allows you to adapt to changes in trends and the market
Keeps brand image interesting and compelling for consumers
Tips to create a flexible brand:
Set rules: these must be clear and easy to translate into every channel
Know your competitors and how their brand appears
Know about the current channels and technologies to create flexible designs based on different platforms
Know your target and what imagery attracts them
Always adapt and update your brand to fit new platforms and trends in the market
At 45/RPM, our designers understand branding and our marketers understand good design. Our designers and marketers also collaborate to make a flexible and cohesive brand. Check out our Digital Marketing Workbook for more information on how to create a successful brand.