Branding

By 45/RPM Staff

07.21.2020

Why Your Brand’s Digital Presence Must Be Interactive

Gone are the days of Mad Men. Today the design world is much more complex with user research/analytics and the use of interactive design is necessary to grow brands and increase company sales.

By Katie Pomeroy

07.07.2020

The New Era of Consumer Behavior: Your Brand Must React

This evolution of brand and consumer interaction will likely last in the post-pandemic world and brands need to shift previous strategies to reflect the new buying behavior. Read more for trends your brand can jump on.

By 45/RPM Staff

05.04.2020

What Sets You Apart Makes You Stronger

Compelling brands stand out in crowded markets because they have a clear and definite differentiator. Read more to learn about how to discover your company's differentiator.

By Llorch De La Peña

04.20.2020

Leverage Your Brand Resources With Stock Photos

The use of stock photos are essential for many new companies when developing a brand story and visual brand. Read more to understand when to utilize stock photography and how to properly use it.

By 45/RPM Staff

02.24.2020

It's Time To Develop a Brand That Embraces Change

Today's businesses are dynamic, and their brand identity should reflect that. Developing a flexible brand empowers companies to adapt and evolve as industries change. It's time to embrace a flexible brand identity, discover how.

By 45/RPM Staff

02.19.2020

A Creative Director's Guide To Creating A Visual Brand That Stands Out

At 45/RPM, we are experts in visual branding to create a strong brand. Read more for some tips on how to start developing a strong and united visual brand.

By 45/RPM Staff

02.10.2020

Tips and Steps for Creating a Brand Promise

A Brand Promise allows consumers to understand what your company’s vision is and how your product or service can help them. Figuring out your brand promise is difficult, but 45/RPM can help. Learn more here:

By 45/RPM Staff

02.04.2020

How to Discover your Company Differentiator

At 45/RPM, we understand brands and know how to find your key differentiator. Read more to know how to begin to discover some of your company differentiators.