Branding

By 45/RPM Staff

02.05.2021

Create A Killer Brand Story

How do companies find a message that resonates on an emotional level with their customers? Read more to find out.

By Katie Pomeroy

01.20.2021

Are You Rethinking Your Brand Identity?

Your brand identity is never set in stone. To stay modern and relevant, company executives and leaders need to continuously analyze their brands with a critical eye to know when a redesign is necessary. Learn more:

By Noriko Harada

11.03.2020

Enhance Company Growth with Flexible Branding

Strong brands are flexible brands, where design, development, and content are backed by a strategy that allows the brand to evolve through time.

By 45/RPM Staff

07.21.2020

Why Your Brand’s Digital Presence Must Be Interactive

Gone are the days of Mad Men. Today the design world is much more complex with user research/analytics and the use of interactive design is necessary to grow brands and increase company sales.

By Katie Pomeroy

07.07.2020

The New Era of Consumer Behavior: Your Brand Must React

This evolution of brand and consumer interaction will likely last in the post-pandemic world and brands need to shift previous strategies to reflect the new buying behavior. Read more for trends your brand can jump on.

By 45/RPM Staff

05.04.2020

What Sets You Apart Makes You Stronger

Compelling brands stand out in crowded markets because they have a clear and definite differentiator. Read more to learn about how to discover your company's differentiator.

By Llorch De La Peña

04.20.2020

Leverage Your Brand Resources With Stock Photos

The use of stock photos are essential for many new companies when developing a brand story and visual brand. Read more to understand when to utilize stock photography and how to properly use it.

By 45/RPM Staff

02.24.2020

It's Time To Develop a Brand That Embraces Change

Today's businesses are dynamic, and their brand identity should reflect that. Developing a flexible brand empowers companies to adapt and evolve as industries change. It's time to embrace a flexible brand identity, discover how.