By 45/RPM Staff 02.05.2021 Create A Killer Brand Story How do companies find a message that resonates on an emotional level with their customers? Read more to find out. By 45/RPM Staff 01.20.2021 A Design System Approach To Brand Identity Your brand identity is never set in stone. To stay modern and relevant, you need to look at your company’s brand with a critical eye to understand when refinement or a redesign is necessary. Learn more: By Noriko Harada 11.03.2020 Enhance Company Growth with Flexible Branding Strong brands are flexible brands, where design, development, and content are backed by a strategy that allows the brand to evolve through time. By 45/RPM Staff 07.21.2020 Why Your Brand’s Digital Presence Must Be Interactive Gone are the days of Mad Men. Today the design world is much more complex with user research/analytics and the use of interactive design is necessary to grow brands and increase company sales. By Katie Pomeroy 07.07.2020 The New Era of Consumer Behavior: Your Brand Must React This evolution of brand and consumer interaction will likely last in the post-pandemic world and brands need to shift previous strategies to reflect the new buying behavior. Read more for trends your brand can jump on. By 45/RPM Staff 05.04.2020 What Sets You Apart Makes You Stronger Compelling brands stand out in crowded markets because they have a clear and definite differentiator. Read more to learn about how to discover your company's differentiator. By Llorch De La Peña 04.20.2020 Leverage Your Brand Resources With Stock Photos The use of stock photos are essential for many new companies when developing a brand story and visual brand. Read more to understand when to utilize stock photography and how to properly use it. By 45/RPM Staff 02.24.2020 It's Time To Develop a Brand That Embraces Change Today's businesses are dynamic, and their brand identity should reflect that. Developing a flexible brand empowers companies to adapt and evolve as industries change. It's time to embrace a flexible brand identity, discover how. Load more Next
