Branding

By 45/RPM Staff

02.24.2020

It's Time To Develop a Brand That Embraces Change

Today's businesses are dynamic, and their brand identity should reflect that. Developing a flexible brand empowers companies to adapt and evolve as industries change. It's time to embrace a flexible brand identity, discover how.

By 45/RPM Staff

02.19.2020

A Creative Director's Guide To Creating A Visual Brand That Stands Out

At 45/RPM, we are experts in visual branding to create a strong brand. Read more for some tips on how to start developing a strong and united visual brand.

By 45/RPM Staff

02.10.2020

Tips and Steps for Creating a Brand Promise

A Brand Promise allows consumers to understand what your company’s vision is and how your product or service can help them. Figuring out your brand promise is difficult, but 45/RPM can help. Learn more here:

By 45/RPM Staff

02.04.2020

How to Discover your Company Differentiator

At 45/RPM, we understand brands and know how to find your key differentiator. Read more to know how to begin to discover some of your company differentiators.

By Julien Henderson

12.16.2019

Brand Positioning That Drives Growth

Company growth doesn't occur for no reason. It's all about how you position your brand in the consumer's mind. At 45/RPM, we understand the importance of strategic positioning and the tools you need to implement your own strategy that will drive long-term growth.

By Tim Neill

11.18.2019

4 Characteristics of a Good Brand

At 45/RPM, we think there are 4 main characteristics needed to understand the strength of your brand: Brand promise, Differentiators, Strong visuals, and Flexibility.

By Tim Neill

11.04.2019

Hero Selling to Lead Gen

Successful startups usually rely on their founding executives for all of their early sales. Startups make the transition to high growth companies when they build marketing programs that can predictably drive new leads as they scale.

By Noriko Harada

09.23.2019

Creating an Evolving Brand Strategy

If you aren't constantly analyzing your market and updating your brand strategy you are losing customers. Here are 2 actions you can take to continue to evolve your strategy.
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