Strategy

By 45/RPM Staff

05.04.2020

What Sets You Apart Makes You Stronger

Compelling brands stand out in crowded markets because they have a clear and definite differentiator. Read more to learn about how to discover your company's differentiator.

By Deborah Guarneros

04.03.2020

Design Systems

At 45/RPM, we use design systems to facilitate communication across marketing, development, and design teams. A Design System is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications. Read more on how design systems help keep your brand identity consistent.

By 45/RPM Staff

02.24.2020

It's Time To Develop a Brand That Embraces Change

Today's businesses are dynamic, and their brand identity should reflect that. Developing a flexible brand empowers companies to adapt and evolve as industries change. It's time to embrace a flexible brand identity, discover how.

By 45/RPM Staff

02.19.2020

A Creative Director's Guide To Creating A Visual Brand That Stands Out

At 45/RPM, we are experts in visual branding to create a strong brand. Read more for some tips on how to start developing a strong and united visual brand.

By 45/RPM Staff

02.10.2020

Tips and Steps for Creating a Brand Promise

A Brand Promise allows consumers to understand what your company’s vision is and how your product or service can help them. Figuring out your brand promise is difficult, but 45/RPM can help. Learn more here:

By 45/RPM Staff

02.04.2020

How to Discover your Company Differentiator

At 45/RPM, we understand brands and know how to find your key differentiator. Read more to know how to begin to discover some of your company differentiators.

By Julien Henderson

12.16.2019

Brand Positioning That Drives Growth

Company growth doesn't occur for no reason. It's all about how you position your brand in the consumer's mind. At 45/RPM, we understand the importance of strategic positioning and the tools you need to implement your own strategy that will drive long-term growth.

By Tim Neill

11.18.2019

4 Characteristics of a Good Brand

At 45/RPM, we think there are 4 main characteristics needed to understand the strength of your brand: Brand promise, Differentiators, Strong visuals, and Flexibility.