Turn Leads into Clients or Members with HubSpot

By 45/RPM Staff

10.21.2019


When you are a small business, every lead is crucial and managing multiple marketing channels is difficult. At 45/RPM, we understand the challenge of ensuring all team members are on the same page when it comes to the marketing and sales process. As we all continue to work from home, having an encompassing marketing platform that all members can access regardless of location is essential. HubSpot helps us keep our leads and marketing efforts organized creating clear communication about our sales and promotion process all while working in different locations.

HubSpot’s Marketing Hub

The Marketing Hub tool connects all of your marketing channels on one platform streamlining your messaging delivery and management with automation software. You can plan, organize, and manage all marketing content on one platform, as well as create and send relevant content based on the contact’s unique actions. HubSpot gives you insight on what is actually driving specific contacts, you can track a contact’s behavior across channels and compare all of that data in the Marketing Hub. This information takes out the guesswork with marketing ensuring higher conversions and sales.

Automation Tools:
  • Track and segment data into meaningful lists
  • Create, schedule, and post content on multiple channels
  • Analyze and track traffic and website analytics
  • Insight on user actions 

HubSpot provides data reports of specific contacts allowing you to easily track their actions on multiple channels, so you can better understand how each user interacts with your content. Additionally, HubSpot creates encompassing reports, identifying overall trends of your target’s actions. These tools reveal to you what your consumers are doing and allow you to make informed marketing decisions in addition to streamlining the overall marketing process.

HubSpot’s Sales Hub

HubSpot Sales Hub allows you to keep a record of all points of contact including emails, calls, notes, appointments, and various tasks. This allows for any team member to have access to the current sales process with each lead at any moment.

You can access:
  • Who sent the last email 
  • Who made the last call
  • What was said during the last contact
  • When is the next task.
  • Which leads converted from MQL to SQL 
  • Conversion rates from visits to leads to sales

This access to this information is crucial for turning leads into clients.

Learning HubSpot

Everyone knows the transition to a new CRM is not always seamless, but HubSpot makes it easy and well worth it because it’s so much more than just a CRM platform. The Learning Center is full of courses, lessons, and certifications to guide you through using the platform and also teach you various ‘best practices’. HubSpot training courses are available for each employee as it pertains to their specific job duties and helps them further develop their skills using the platform. 

At 45/RPM, HubSpot alleviates confusion about leads and contacts across our team. It allows us to have a clear idea about where we stand with each lead and what content is performing well. There are many useful tools within Hubspot and we are constantly learning new things within the Learning Center. If you are a small business or have multiple offices, you should use HubSpot for better communication and processes within your team.

See how 45/RPM can help you turn leads into clients here.