You Need to Care About Web Accessibility, Here’s Why

By 45/RPM Staff

09.01.2020


With the increase in online sales and communication, it’s important to make sure that your website accommodates every consumer need. We are talking about Accessibility and Web Content Accessibility Guidelines. Accessibility means accommodating all individuals that use your website and the goal is to provide platforms that individuals with disabilities, people who only have mobile access or people who have slow internet, etc can access. WCAG is a set of guidelines for websites related to colors, images, text, contrast etc. that brands should follow to ensure your digital asset/website is easy to access for everybody. At 45/RPM, we’ve improved websites for clients to ensure they meet the guidelines of WCAG. Through these projects we’ve discovered tools that we think are the most thorough and the most efficient when testing your website’s compliance.

Developing an accessible and compelling website is crucial for greater reach and conversions.

Why Follow WCAG?

In some countries it’s the law to adhere to these guidelines, but in others it’s not. Even if it’s not a law in your country you should still follow these guidelines. Compliance with WCAG opens your website to a bigger pool of consumers and allows all consumers to have a positive experience on your website. Positive user experience for everyone is essential for conversions. It’s important to be inclusive, so every consumer feels seen by your company or brand. If you are developing a website for the first time, we suggest you follow WCAG off that bat because this will save you time down the road.

How to Check if Your Website is Compliant

Our development team found that Accessibility Insights by Microsoft and Wave WebAIM are useful tools when checking your website’s compliance with WCAG. Accessibility Insights is great for a quick check for a website’s compliance, while Wave WebAIM offers a deeper analysis of compliance. We use both of these tools in tandem for a thorough examination of the inclusivity of websites. The combination of both tools ensures that every aspect of your website follows the guidelines of WCAG. If a website doesn’t meet all guidelines the tools can send notifications to the developers, so they can make proper changes to follow the guidelines and the style of your website.

However, automatic tools are not the only step when adapting a website to meet guidelines. These tools are mainly used to reveal simpler fixes that can be done by the site editor. If these fixes become more complex, then a company should hire developers to make those changes to ensure that the design and structure of the website remain intact. It’s important to understand that these tools are not the only step of testing your accessibility.

Follow WCAG and Match Your Brand Guidelines

Our development team and design team work together on website projects to ensure the website looks as good as it functions. If we need to change aspects of the site to follow guidelines we also make sure that we still reflect your brand image through collaboration between our developers and designers. You can be compliant with WCAG and still preserve your brand’s identity.

As our world shifts to the “new normal” online sales and overall brand communication surpass in-person marketing it’s essential to cater your website to all individuals.

Click here to take the first step to full ADA & WCAG compliance.